The design of stories is something we simply love doing.
Especially since we have a quite quirky perception of what is a story and how it should manifest. Is it a short and catchy phrase that makes you curious to the follow up? Is it the personal and authentic experience of a loyal employee? Or is it a complete and integrated business journey, put in anchors and to be witnessed and shared throughout all media?
Stories can bind people together. Stories can drive change in an organization. And stories keep people believing you are doing what you are supposed to do.
Happy with your story? Maybe it's time for a service design?