Situation. Münich Fabric Start is a two yearly international textile trade show with more than 1,000 international suppliers from 37 countries. Many renowned fabric and accessories manufacturers present around1500 collections in Munich. They offer the textile and fashion industry a broad, strong portfolio to source for the new season. Münich Fabric Start is continuously raising the bar on inspiration, information and innovation and want to position itself as the leading trade show for textiles and accessories. VUE was asked for support on generating openings to a new service design
Approach. For Münich Fabric Start we conducted a survey amongst stakeholders and mapped it. Starting with a solid information and user research and formulating the goals of MFS a blueprint was offered in order to improve both current services and create new ones.
Outcome. This project is currently executed.