Situation. Being one of the largest firms in the industry, KPMG takes pride in developing and maintaining a first-class reputation they can cherish. In the Netherlands KPMG aims to give students plenty of opportunities to develop and shape their career. At the same time KPMG wants to invest in the sharing of knowledge and insights of partners and management. One of the main objectives of KPMG is to keep attracting top talent. How?
Approach. VUE designed the social strategy to attract and engage highly skilled and entrepreneurial talent connecting them to the firms partners and consultants. The consultants were connected to the high potential students to share knowledge and ideas that is of interest to both.
Outcome. The strategy resulted in an significant and tangible increase of engagement amongst students to choose for KPMG as preferred first employer.