Situation. NZO is an initiative of leading organizations that are focussing on the public affairs of the products of Mother Nature aiming to combine the power of dairy, fruit, vegetables and potatoes. Moeder Natuur (Mother Nature) is a platform to establish and develop a better co-operation of the combined interests of the Dutch dairy, fruit, fish, vegetables and potato sector set up to promote a healthy food culture.
Approach. The concept of Moeder Natuur is both a campaign and an innovations program. The strategy has to lead to the launch of a secluded platform to collect, share and analyse information and insights on innovation, sustainability, health and improvement of Dutch dairy products.
Outcome. VUE provided the insights for a community and innovations strategy aimed at development an emphasis of sustainable use of Dutch dairy and produce.