Situation. The Dutch Federation of Agriculture and Horticulture (LTO) is a non-profit trade association representing almost 50,000 agricultural entrepreneurs. The cooperative arrangement of LTO Noord, ZLTO and LLTB work in support of their economic and social position. Membership is voluntary with membership dues based on a company’s size of operations. To defend the interests of Dutch farming LTO Netherlands is not only active in the Netherlands but also in Brussels and WTO.
Approach. VUE supported the strategical application and brainstorm and applied insights on both the application and the structure of the contents of the new digital and social strategy.
Outcome. The new website was launched in February 29th of this year offering LTO farmers all information and tooling to be informed, aware and capable to translate insights into sustainable innovation.