Situation. Achmea is (like many organizations) coping with big changes in the way people look at financial institutions, what to expect from them and how that affects the organizations and its services.
Approach. Being aware of the complexity of interests in the financial industry VUE took the time to research and synergize the issues with all different stakeholders and aligned them into one, integral and scalable concept to solve the issue of trust. The concept is based on the 4 actual strategic corporate challenges that the financial industry and Achmea is facing at the moment: solvability, future innovation, financial security and a business model of trust.
Outcome. VUE designed an elaborated an integral strategy that combines both awareness, reflection, innovation, public affairs, training and corporate trust. The concept is viable to be translated into an innovation program, a training model and a social campaign.