VUE works with a model to design. Using that model will make sure we unleash the full creative potential.

The design process as model


Our design innovation process begins with the actual reality; we observe and learn from real-world situations. We want to get to know the people or brand involved and the context of the problem or challenge. We analyze what we observe and identify the insights that we can translate into strategy or design. The next phase is the creative process; we explore concepts and outline possible solutions. Eventually we translate an approved concept to a new or improved service or mean. This can have the shape of a brand, a strategy, a service, a product, a website, a tool or a combination. The end result can be as specific as desired.

The design process as a lineair scheme